FERNWOOD COFFEE - BRAZIL

In November 2022 I joined Fernwood Coffee to travel with their team to Brazil to document the buying, growing and selection process of coffee from one of their main partners - E2C Coffee.

The photos highlight a direct buying relationship between Fernwood Coffee and their grower which increases profit margins on both sides by cutting out coffee distributors. This allows for greater control of the product and fosters long term business between partners.

Our team travelled from Vancouver Island to São Paulo, Brazil and onwards to the coffee growing district of Minas Gerais. We spent a week touring the farms, coffee roastery and distribution facilities while Fernwood’s crew tested beans and decided on which flavours they would buy for the following year.

The images appear on Fernwood Coffee’s social media, website, email marketing and advertising campaigns. The approach to capturing was journalistic in nature while image treatment was stylized to fit with the companies branding.